Academy-award winning actor Matthew McConaughey has been the brand ambassador for Lincoln since 2014. The luxury brand has celebrated his laid-back attitude, often highlighting a more philosophical side of the actor in its campaigns. Recently, McConaughey went off script to represent the luxury brand at its recent Lincoln virtual wellness panel, held on August 12.
Calm and the Lincoln Way
The Lincoln virtual wellness panel supported the automaker’s latest initiative. Through the Lincoln Way app, Lincoln customers in North America will have a 12-month premium membership to Calm. Calm focuses on wellness and mental fitness.
McConaughey and three other panelists, neuroscientist and meditation teacher Nkechi Deanna Njaka, Lincoln Motor Company Director for North America Michael Sprague, and Calm’s Head of Mindfulness Tamara Levitt, used the 40-minute event to help viewers embrace a calmer sense of self. Elise Lochnen, chief content officer for goop, acted as the panel’s moderator.
The Open Road
During the discussion, McConaughey said that driving plays a part in his sense of calm.
“I still do take those drives to nowhere in particular. I’ll go get in the Navigator and I’ll have my relationship with music,” he said.
Learn more about the luxury of Lincoln and the Lincoln Way app at West Point Lincoln of Sugar Land in Sugar Land, Texas.